The development vision began with research on people in this area - include 43% of professional, 15.72% business owners, 14.35% students, 10.9% government officers, and 16.75% others.  Identify the character of the property - casual style, deck space, warm and relax, greenish shade, neighborhood identity, big trees, and the issues of the prospect people's needs in the neighborhood - community mall, nice restaurant, coffee places, bakery places, banks, and weekend markets.  Set up brand positioning between green casual, convenience center, massive shopping, and typical modern style architecture. 

Design strategy set around potential customers, the owner passion for living with unique style, market convenience and cozy, and trend design innovation (cool and casual) to be the pop convenient green casual space.  Design concept and brand identity is lost in the jungle to support the activities of fun, exploration, mystery, and the touch of nature with the architectural character of observation tower.